Archive for the ‘Advertising Management’ Category

As a China-based Inte­grated Mar­ket­ing and PR Agency, E3 members Adsmith China have man­aged the suc­cess­ful tran­si­tion of many brands into the Chi­nese mar­ket. Draw­ing on his highly valu­able exper­tise, agency founder Mike Golden, an American living abroad, together with Australian blogger David Ansett of Truly Deeply, have com­piled a list of the most impor­tant things for busi­nesses […]

Is your company looking to expand internationally? Or wanting to start a marketing campaign in another country, either outside of Europe or expanding into Europe or Asia? Knowing which way to turn for solid marketing advice and strategic planning  can be challenging. But for E3 Network agencies, planning international marketing campaigns that start locally and […]

For advertising and marketers, awards may not be the reason for doing great work, but they sure are nice to have.  E3 Network is proud of Croatian members Bruketa & Zinic for recently winning an Effie, an award based on a global marketing effectiveness rating. Bruketa&Zinic were listed as one of the most Effective Independent […]

The next E3 Network Annual General Meeting (known as AGM among members) is being held in the beautiful city of Prague, Czech Republic, and hosted by network agency members C&Com.  The meeting is scheduled for 3-5 May 2012 with two full days of workshops and member presentations, as well as fun events such as a […]

We know that our E3 Network agency members are some of the most forward-thinking and creative around. But it’s nice to be validated by the “outside” world as well. The owners-founders of E3 Network’s Croatian agency, Bruketa & Zinic recently received just such recognition by being honored with the 24th Central and Southeast Europe Best […]

If 2009 was the year of economic downturn, then 2010 is the year of association upturn! The E3 European Agency Network proudly added five new member agencies at it’s October general meeting in Lucerne, Switzerland (we think the location may have been a bit of an enticement to get new members! Who wouldn’t want to […]

Every group needs leaders, and so it goes for the E3 European Agency Network. The association has appointed its new management committee, affectionately known as the ManCom, those brave 5 to 7 agency members who are willing to stick their necks out and risk sharing ideas, innovations and, yes, even some secrets with their fellow […]

Check out this Ad Buzz Canada Interview with Alan Quarry in which he covers the history of Quarry from his father’s one-month salary “golden parachute” before founding Quarry Integrated Communications, to their first secretary (a Labrador Retriever) to why it’s important not to pigeon-hole people into roles in advertising agencies. Quarry is one of E3 European Agency […]

Our network is growing…and not just European anymore. E3 was pleased to welcome five new agency members at the Annual Meeting in Aarhus, Denmark, 6-8 May, bringing the agency total to 23 members. Three of the new member agencies are outside Europe: in North America, South America and China. As the world becomes more international, […]

A rose by any other name would still smell sweet but would you really want to sniff one called “The Big Stink?” Probably not. And when it comes to advertising and marketing agency names… maybe even more so than product names…having something that stands out from the crowd and makes an impression can make the […]