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Posts Tagged ‘B2B’

How do you turn a brand into an employer brand?

17Nov08

By Gertraud Eibl, SPS Tap into a growing and increasingly important market segment The term brand is not a new one. But the term employer brand is rather young compared to its “big brother”, the brand. Today in many market segments and industries around the world companies and HR managers are competing for the top […]

Filed under: B2B, Branding | 1 Comment
Tags: B2B, Branding

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Posts Tagged ‘B2B’

How do you turn a brand into an employer brand?

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