Cross-cultural tips

06Apr10

Una Coleman at Bloggertone recently posted a very funny and insightful article about cross-cultural marketing, which focused on remembering that what is funny in one culture may be misunderstood in another. Not only can colloquial expressions be taken the wrong way , but certain gestures or references can be offensive. Cultural references, something as simple […]

Filed under: Advertising Management, Cross-cultural, Language Issues, Networking   |  Leave a Comment
Tags: cross-cultural marketing, cultural differences, Language Issues

What are your biggest cross-cultural marketing problems?

12Jan10

At an E3 European Agency Network meeting in October, we asked member agencies what the most common cross-cultural, or intercultural, points of pain for their international clients were. Some of the answers were surprising. How do yours compare? Survey: What are the biggest problems your international clients face in cross-cultural marketing? 1. Marketing built mostly […]

Filed under: Cross-cultural, International Media, Language Issues, Pan-European   |  23 Comments
Tags: Cross-cultural, international, Language Issues