Posts Tagged ‘Language Issues’

Una Coleman at Bloggertone recently posted a very funny and insightful article about cross-cultural marketing, which focused on remembering that what is funny in one culture may be misunderstood in another. Not only can colloquial expressions be taken the wrong way , but certain gestures or references can be offensive. Cultural references, something as simple […]

At an E3 European Agency Network meeting in October, we asked member agencies what the most common cross-cultural, or intercultural, points of pain for their international clients were. Some of the answers were surprising. How do yours compare? Survey: What are the biggest problems your international clients face in cross-cultural marketing? 1. Marketing built mostly […]