Poll: Marketing Spending in an Economic Slowdown

01Dec08

Marketing Sherpa’s Chart of the Week, shows an interesting trend. In a marketing downturn, companies turn to the mediums they perceive as “less expensive”…even increasing the budgets in those categories. For example, at least 48% of companies surveyed are actually ADDING to their marketing spending for social media marketing and emailing to in-house lists, while […]

Filed under: Advertising Management   |  20 Comments
Tags: advertising budget, Economy, marketing