Recession | X-Cultural Marketing | E3 Agency Network

Posts Tagged ‘Recession’

Marketing in a Recession: Hard Sell or Brand Building?

27Nov08

With recessions looming in many countries around the world, the first thing that comes to the mind of marketers is often “budget cuts.” But is cutting the marketing budget the best idea in a recession? And if not, how do you convince your company’s CEO, or clients, that it’s a bad idea? For international marketing, […]

Filed under: Advertising Management, B2B, Branding, Uncategorized | 2 Comments
Tags: Economy, Marketing budget, Recession

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Posts Tagged ‘Recession’

Marketing in a Recession: Hard Sell or Brand Building?

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