Branding for International Business Development
The second issue of E3 Network’s Global Insights Magazine offers advice to international businesses on building a strong brand reputation. Entitled “Leveraging Your Brand for Sales Growth: Perspectives, Procedures and Profundities,” it was written by E3 member agency Aloft Group, based near Boston, USA.
This issue is all about building a strong brand story. What does that mean? Well, it’s everything from aligning your brand story with your sales objectives, to planning your strategy effectively, to managing your online reputation through social media. This magazine tells you how. Aloft Group President and CEO Matt Bowen says:
“Now more than ever, differentiating your organization from the crowd requires that you successfully develop and communicate your unique brand story. It is not only imperative to distinguishing your brand in the market, but also essential to giving your sales team what they need to be successful.”
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Tags: Brand Strategy, Branding, GIM, Global Insights Magazine