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Posts Tagged ‘globalization’

Defining Cross-Cultural Marketing

03Mar09

A typical definition of cross-cultural marketing, at least in the academic sense, often focuses on the differences between communication styles (or needs) among members of different cultures. Search the topic in Google and you’ll find representative articles ranging from what is culturally appropriate in Japan to the subtle differences in messages despite the best translation […]

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Posts Tagged ‘globalization’

Defining Cross-Cultural Marketing

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