What’s fair in brand-agency negotiations?

19May09

Are agencies being cheated in their negotiations for compensation with brands? Are brands being treated unfairly? Are pay-for-performance models fair? In this iMedia Connection article, Adam Broitman does a good job of highlighting the issues that agencies and brands should consider when entering negotiations.  His survey points out some interesting results about how both sides […]

Filed under: Advertising Management, Branding, Creative   |  3 Comments
Tags: agency compensation, agency negotiations, Branding