Posts Tagged ‘Brand Strategy’

The second issue of E3 Network’s Global Insights Magazine offers advice to international businesses on building a strong brand reputation. Entitled “Leveraging Your Brand for Sales Growth: Perspectives, Procedures and Profundities,” it was written by E3 member agency Aloft Group, based near Boston, USA. This issue is all about building a strong brand story. What […]

Like a shot heard round the world, (a line referencing the start of the American Revolutionary War), the election of Barrack Obama signals the beginning of something new in America. It’s no secret that most of the world was rooting for Obama to win (see map below). Polls showed that in countries such as France […]