Archive for the ‘B2B’ Category
The second issue of E3 Network’s Global Insights Magazine offers advice to international businesses on building a strong brand reputation. Entitled “Leveraging Your Brand for Sales Growth: Perspectives, Procedures and Profundities,” it was written by E3 member agency Aloft Group, based near Boston, USA. This issue is all about building a strong brand story. What […]
Filed under: B2B, Cross-cultural, international marketing, e3 meetings, Denmark, networking | 14 Comments
Tags: Brand Strategy, Branding, GIM, Global Insights Magazine
E3 Agency Truly Deeply recently spent a few days in Belgium with fellow E3 agency member BBC on a deep dive into the essential elements of employer branding. David Ansett, Chief Creator of Brands at Truly Deeply, wrote up a great blog summarizing the key elements of what makes employer branding essential for the coming decades. We’ve included […]
Filed under: B2B, Branding, Employer Branding | 34 Comments
Is your company looking to expand internationally? Or wanting to start a marketing campaign in another country, either outside of Europe or expanding into Europe or Asia? Knowing which way to turn for solid marketing advice and strategic planning can be challenging. But for E3 Network agencies, planning international marketing campaigns that start locally and […]
Filed under: Advertising Management, B2B, Cross-cultural | 40 Comments
Tags: Advertising, Belgium, International Branding, international marketing, recruitment
In the spirit of international cooperation, E3 Network Agency members C&COM Advertising of the Czech Republic and BBC Creativity of Belgium, coordinated a special trip into history on 15 June 2012 for employees of the multinational company AGC Glass Europe, the leading European flat glass manufacturer. Prague-based C&COM arranged the historical tour of the Czech countryside for the […]
Filed under: B2B, Cross-cultural, Networking | 22 Comments
Tags: Belgium, Cross-cultural
Trends in B2B Marketing
E3 Network agency SPS MARKETING takes a look into the future with some insights and predictions about the current trends in B2B marketing. Social media These channels show the decisive differences between B2C and B2B marketing. While brands such as Coca-Cola rapidly enlarge their fan communities on Facebook and thereby always place the product in the […]
Filed under: B2B, social media | 2 Comments
Tags: b2b communications, sps marketing
How heavy is your work?
E3 European Agency Network members Bruketa&Žinić in Croatia created a unique annual report for their client to offer at the annual shareholders meeting. While presenting the numbers and company progress for the year is the main point of an annual report, this one did something else as well. The project was called “Results”, and what’s […]
Filed under: B2B, Creative, Design, Uncategorized | 1 Comment
Tags: Annual Report, Cases, Project Examples
Top 10 Best E3 Moments of 2010
Another year has come and gone. For E3 European Agency Network, it’s been a year of great highs, great firsts and agency recognition. Here’s our top 10 list of the best moments of 2010 for E3 network. 10. Our Best of Europe Awards. Three member agencies won gold in May. Not an easy task, since […]
Filed under: B2B, Creative, marketing awards, meetings, Networking | Leave a Comment
Tags: E3 meetings
At the European B2B awards in London on Nov 25, 2010, E3 European Network member agency, BBC won the second prize as runner up in the category “Best Lead Generation Campaign” with its campaign “Failliet of niet” (Bankrupt or not) for D&B Belgium. European marketing event of the year The B2B Awards in London are […]
Filed under: B2B, marketing awards, Networking, social media | Leave a Comment
Tags: b2bmarketing awards
B2B marketing challenges
For the majority of B2B marketers, generating high quality leads is the biggest challenge they face, according to a recent survey posted by Marketing Sherpa. It has increased nearly 10 percent over last year, when 69% responded that high quality leads was the biggest challenge. Here is the chart: You can get the full report for […]
Filed under: B2B | Leave a Comment
Tags: marketing sherpa report, webinar
X-Cultural Marketing | E3 Agency Network | Global Insights 