Trends in B2B Marketing

26Feb12

E3 Network agency SPS MARKETING takes a look into the future with some insights and predictions about the current trends in B2B marketing.

SPS Marketing Successful b2b communications

Social media

These channels show the decisive differences between B2C and B2B marketing. While brands such as Coca-Cola rapidly enlarge their fan communities on Facebook and thereby always place the product in the minds of the customers, a machine or plant manufacturer is faced with greater challenges. The social media is only of limited use as a sales tool in B2B. And yet, you should do it. After all, the social media is an essential channel for companies that constantly search for new, talented staff. Here you can present yourself as an attractive employer among the relevant target groups and profit from the “everyone knows everyone”-effect of big communities. Just as we do. Visit SPS MARKETING on Facebook. Also check out some of the cool videos on the new SPS MARKETING YouTube channel.

Employer branding

Employer branding will be one of the hottest topics in the B2B business in the years to come: It not only helps effectively attract new qualified employees and keep the existing key workers in the company. Appropriately targeted employer branding is also ideally suited to improve the quality within the company through a sustainable change in attitude of the staff.

Global brand management

For those who want to sustainably grow in the future markets such as China and India, global brand management is a must. Overcoming economic, ecological, social and cultural differences in an intelligent way: The international agency network E3 with SPS MARKETING as one of the driving forces, has specialized on tasks of this kind. 30 management owned B2B agencies, 600 communications experts, collaboration in a worldwide network across the globe. For more information, click here.

Ingredient branding

What differentiates our perception of Kia, Honda, Nissan, Suzuki or Hyundai? Actually, nothing – and that’s why a car supplier’s product such as a new future-oriented all-wheel drive from a Western high-tech engineering company suddenly makes the decisive difference in the communication. The product is the hero – and affects positively the overall brand. Both partners benefit from this: the car manufacturer as well as the supplier company. There will be more and more examples of this kind in the future. We will gladly show you more on ingredient branding through our ongoing work.

Interested?  Visit SPS MARKETING B2Business Class.

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One Response to “Trends in B2B Marketing”

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