B2B marketing challenges


For the majority of B2B marketers, generating high quality leads is the biggest challenge they face, according to a recent survey posted by Marketing Sherpa.  It has increased nearly 10 percent over last year, when 69% responded that high quality leads was the biggest challenge.

Here is the chart:

top B2B marketing challenges

You can get the full report for $100 off the normal price until tomorrow, Oct. 22. There is a free Executive Summary available on the web site. The report includes:

2011 B2B Marketing Benchmark Report

  • 167 charts and tables
  • 935 surveyed marketers used
  • Top B2B marketing challenges for 2011
  • Special sections on effectiveness of B2B marketing tactics and marketing budget changes
  • Lead scoring and nurturing, use of marketing automation, and much more
  • Instant access to Executive Summary
  • Book available October 22


Free Webinar

And Marketing Sherpa is offering a free Webinar Oct. 21 at 1 pm. on 2011″ Top B2B Marketing Practices: From Lead Generation to Marketing Automation.”


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