Congratulations to E3 Network Best of International Gold Award Winners
Every year, the E3 Agency Network presents awards to members for exceptional work in international marketing. The “Best of International” (BOI) advertising campaign competition seems to grow stronger every year, and this year was no exception. Only one case from among the 26 excellent campaigns presented at the E3 Annual General Meeting in Prague May 4-5, 2012 attained the highest level of recognition from peers and earned a GOLD award.
The 2012 E3 Network Gold award for “Best of International” marketing went to German agency members Bernstein. The agency presented an inspiring case for a Bayer CropScience AG agricultural product that helps protect crops against herbicide resistance. The campaign made an “invisible” threat seem more real by giving it a face (that of a scary little monster) and spreading the message “Diversity is the Future”.
The campaign included a multi-media approach with online and offline tools (created with support from two other E3 Network agencies, Base One and Netural) including a mobile app for product selection.
You can get a look at one of the “Diversity of the Future” campaign preview videos here.
Or view the Bayer Weed Management YouTube Channel to watch all the highly entertaining videos.
Filed under: B2B, Creative, Uncategorized | 6 Comments
Tags: Best International Ad Campaigns, BOI Awards
Share This Post
Most recent posts
add this Advertising advertising agency advertising awards advertising budget agency compensation Agency expansion agency negotiations agency staffing B2B Base One Belgium Benchmark Guide Best of Europe Awards Blogs Branding Brand Strategy Budgets changes Changes in advertising china Content Creative Cross-cultural cross-cultural marketing digital marketing downturn Dutch E3 meetings e3 network e3network Economy facebook French Newspaper Future of advertising gender stereotypes globalization Google international International Branding international email marketing international marketing Internet internet marketing Italy Language Issues Management marketing Marketing budget Marketing Lists Marketing Sherpa mashable Media mobile application development Networking online advertising online marketing poll Recession recruitment Search SEO share this social media social media tools Spain statistics trends web analytics web design web site design web site ROI web sites women in marketing workshops