Congratulations to E3 Network Best of International Gold Award Winners

09May12

Every year, the E3 Agency Network presents awards to members for exceptional work in international marketing. The “Best of International” (BOI) advertising campaign competition seems to grow stronger every year, and this year was no exception. Only one case from among the 26 excellent campaigns presented at the E3 Annual General Meeting in Prague May 4-5, 2012 attained the highest level of recognition from peers and earned a GOLD award.

The 2012 E3 Network Gold award for “Best of International” marketing went to German agency members Bernstein. The agency presented an inspiring case for a Bayer CropScience AG agricultural product that helps protect crops against herbicide resistance. The campaign made an “invisible” threat seem more real by giving it a face (that of a scary little monster) and spreading the message “Diversity is the Future”.

Bernstein_CropScience_E3_BOI Gold Winner

Bernstein’s campaign for Bayer CropScience won a “Gold” Award in the E3 Network Best of International campaign awards.

Bernstein_Bayer_CropScience_Monster

Bernstein created a series of “Monsters” to illustrate the hidden dangers of crop resistance.

The campaign included a multi-media approach with online and offline tools (created with support from two other E3 Network agencies, Base One  and Netural) including a mobile app for product selection.

You can get a look at one of the “Diversity of the Future” campaign preview videos here.

Or view the Bayer Weed Management YouTube Channel to watch all the highly entertaining videos.

Congratulations Bernstein Bayer team! You can read more about the E3 BOI Awards here.

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