Posts Tagged ‘Media’

At first glance, I thought this overview of ad spending by medium from Marketing was skewed. Surprisingly, only 16% of ad spending is online. But upon more considering, it’s obvious that internet spending for advertising is not as prevalent or expensive at TV and Broadcast media. It’s also probable that the spending numbers reflect […]

Media Buyer Planner reported that French president Nicolas Sarkozy has pledged nearly $780 million in emergency aid for his country’s troubled newspaper industry. France’s newspaper industry is among the least profitable in Europe. It is hampered by communist print unions and a lack of kiosks that sell papers, and suffers from a declining readership that […]