Ad Spending by Medium
At first glance, I thought this overview of ad spending by medium from Marketing Charts.com was skewed. Surprisingly, only 16% of ad spending is online.
But upon more considering, it’s obvious that internet spending for advertising is not as prevalent or expensive at TV and Broadcast media. It’s also probable that the spending numbers reflect the fact that online media is moving away from pure-play advertising spending (pay for click) and towards more social media contexts.
What do you think? How do your advertising budgets compare?
Filed under: Advertising Management, Media | 6 Comments
Tags: advertising budgets, Media, spending