Archive for the ‘Cross-cultural’ Category

The second issue of E3 Network’s Global Insights Magazine offers advice to international businesses on building a strong brand reputation. Entitled “Leveraging Your Brand for Sales Growth: Perspectives, Procedures and Profundities,” it was written by E3 member agency Aloft Group, based near Boston, USA. This issue is all about building a strong brand story. What […]

As a China-based Inte­grated Mar­ket­ing and PR Agency, E3 members Adsmith China have man­aged the suc­cess­ful tran­si­tion of many brands into the Chi­nese mar­ket. Draw­ing on his highly valu­able exper­tise, agency founder Mike Golden, an American living abroad, together with Australian blogger David Ansett of Truly Deeply, have com­piled a list of the most impor­tant things for busi­nesses […]

Is your company looking to expand internationally? Or wanting to start a marketing campaign in another country, either outside of Europe or expanding into Europe or Asia? Knowing which way to turn for solid marketing advice and strategic planning  can be challenging. But for E3 Network agencies, planning international marketing campaigns that start locally and […]

In the spirit of international cooperation, E3 Network Agency members C&COM Advertising of the Czech Republic and BBC Creativity of Belgium, coordinated a special trip into history on 15 June 2012 for employees of the multinational company AGC Glass Europe, the leading European flat glass manufacturer. Prague-based C&COM arranged the historical tour of the Czech countryside for the […]

E3 European Agency Network is planning a several events and meetings for the coming year. Most of the meetings are for E3 member agencies only, but occasionally we invite clients and prospects to attend seminars and learn from our collective knowledge on various up-to-the-minute topics. Meetings planned for 2011 include: E3 Academy Seminar: HR Communications […]

When it comes to international branding, this is probably one of the Best Cases for Social Media branding ever: Tourism Queensland. Remember this campaign? “The Best Job in the World?” When the Queensland Australia board of tourism wanted to put their beautiful island on the world map, and in the international consciousness as a vacation […]

Our network is growing…and not just European anymore. E3 was pleased to welcome five new agency members at the Annual Meeting in Aarhus, Denmark, 6-8 May, bringing the agency total to 23 members. Three of the new member agencies are outside Europe: in North America, South America and China. As the world becomes more international, […]

Between volcanic ash and hurricane-strength winds, getting to this year’s E3 Network Annual General Meeting in Århus Denmark wasn’t so easy for some E3 European Agency Network members. But it was a successful meeting for the group, where five new member agencies were welcomed and three gold awards for the “Best of Europe” campaigns were […]

Una Coleman at Bloggertone recently posted a very funny and insightful article about cross-cultural marketing, which focused on remembering that what is funny in one culture may be misunderstood in another. Not only can colloquial expressions be taken the wrong way , but certain gestures or references can be offensive. Cultural references, something as simple […]

E3 European Agency Network member Base One has started a new Linked In Group hosted by group owner David Thomas. The group offers a place for B2B (‘creatives only’) to discuss issues related to working in the B2B area, share ideas, tips and approaches. Compared to B2C, there are relatively few forums for B2B creatives […]