Poll: Marketing Spending in an Economic Slowdown


Marketing Sherpa’s Chart of the Week, shows an interesting trend. In a marketing downturn, companies turn to the mediums they perceive as “less expensive”…even increasing the budgets in those categories.

For example, at least 48% of companies surveyed are actually ADDING to their marketing spending for social media marketing and emailing to in-house lists, while print advertising and TV advertising are down sharply, reduced by 60% and 83% respectively.

(See chart below).

Chart of the Week (Marketing Sherpa)

Marketing Spending in Economic Downturn

Marketing Spending in Economic Downturn

Your Turn

Poll: What are you seeing in your agency or company?

Do your plans for advertising spending align with these ratios? Where are you putting most of your focus in the next quarter?


20 Responses to “Poll: Marketing Spending in an Economic Slowdown”

  1. Before just cutting budgets, consider a review of where the money is being spent. Also consider that most of your competitors may be taking the knee-jerk reaction of cutting their marketing budgets in a down economy; now would be a perfect time to capture market share.
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