What’s in a name?

13May10

A rose by any other name would still smell sweet but would you really want to sniff one called “The Big Stink?” Probably not. And when it comes to advertising and marketing agency names… maybe even more so than product names…having something that stands out from the crowd and makes an impression can make the difference between being a rose, and well, a stinker.

This iMedia Connection article, What’s in a name? The truth about odd agencies makes some really good points.

Personally, I always thought names like “Brush Fire“, “RazorFish,” and “Mighty Mouse” say a lot more about the personalities of the owners than something more grown up sounding might. But what’s it like to work for an agency with such a name?

You tell us…

Igriega

Even in Spanish, E3 Agency Igriega’s name is interesting!

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