Yes, it’s that time of year, when everyone, including agencies and even associations, think about making resolutions. In some cases, it’s about changing things that were wrong in the previous year. And in others, it’s about looking forward to a new perspective to encourage growth. In our case, maybe it’s a little of both?
So here we go. The E3 Network New Year’s Resolutions for 2012:
1. Stop being European. Ok. That might sound like a strange resolution for a European agency network, but honestly, our network has grown so much in the last two years, that we can’t really call ourselves European anymore. While in some circles invoking the name “European” has an elegant ring to it, on a more global level, it sounds very limiting to us. With members spread out across Asia, India, and North America, we need a more international name to go with our more international approach. So, we’ll just be the E3 Agency Network from now on.
2. Grow our internal international communications. Our agency members are all over the globe. At one time in the past, that may have been a very limiting possibility for actually working closely together. But not today. With all of the readily available international and social networks, communicating instantly from anywhere in the world, is not only possible, but also expected. So, one of our Network’s resolutions is to create our own instant, ongoing and essential internal communications channel…and we’ve already started it. Presently.
3. Become essential. Both to our members, and to our clients. Our network is not just about helping member agencies grow and learn. It’s also about actually doing. We are more than an association, not just a collection of agencies, but an international team that offers clients the possibility of connecting and working together on a global level. But in a very local way. With feet on the ground in more than 27 countries, our agencies offer front-line experience with an international flair. Keeping that going is about making the network matter, both to clients and members.
4. Be big. But not too big. While we like the idea of growing, and spreading our connections across the globe, we feel there is a natural limit. We avoid taking on new members that overlap in markets or focus, but also feel that there’s a happy balance between good reach and over-extended. We think we’ve just about found it. Our members will be the judge of that.
5. Be current. We added this one because, well, 5 is a good number. It might go without saying, but for agencies in the advertising and marketing business, staying current with trends, whether in business or social media, is always important. But being ubiquitous doesn’t lessen its importance as a yearly goal. For our Network, it’s not only about following the trends, but also setting them.
Happy new year to all our clients, friends and members! Wishing you a prosperous and successful year!
Filed under: international marketing | Leave a Comment
How heavy is your work?
E3 European Agency Network members Bruketa&Žinić in Croatia created a unique annual report for their client to offer at the annual shareholders meeting. While presenting the numbers and company progress for the year is the main point of an annual report, this one did something else as well.
Bruketa & Zinic prepared a heavy-weight annual report for their client, the investment company Adris.
The project was called “Results”, and what’s unusual about is its weight. The best way understand, is to watch this short video about the project,
Results from Bruketa&Zinic on Vimeo.
About the project
Investment company Adris group is a socially responsible company. Its significance and weight are much greater than what is expressed in dull, dry financial statements.
That’s why this year’s Adris group annual report, named simply Results, poses a question: What is the real weight of Adris group? And then, despite being regular in size, it answers it by being very, very heavy. The unexpected weight of the book invites the reader to consider the true weight of Adris group.
The agency also make a glow-in-the-dark version. You can watch it on Vimeo here.
What do you think about this approach?
Credits: Bruketa&Žinić OM (agency): Davor Bruketa, Nikola Žinić (Creative Directors), Ivan Čadež (Senior Copywriter, video editing), Nebojša Cvetković (Art Director, Illustrator, Designer), Ivanka Mabić (Account Director), Martina Ivkić (Account Executive), Vesna Đurašin (Production Manager), Radovan Radičević (DTP) Cerovski Print Boutique (printing company), Brlog (online production). Adris Group / Predrag D. Grubić (editor), Kristina Miljavac (executive editor), Hrvoje Patajac (text)
Filed under: B2B, Creative, Design, Uncategorized | 1 Comment
Tags: Annual Report, Cases, Project Examples
We know that our E3 Network agency members are some of the most forward-thinking and creative around. But it’s nice to be validated by the “outside” world as well. The owners-founders of E3 Network’s Croatian agency, Bruketa & Zinic recently received just such recognition by being honored with the 24th Central and Southeast Europe Best Managers of the Year award.
The award ceremony was held in Sarajevo in early July. Agency founders, Davor Bruketa and Nikola Žinić, were proclaimed Managers of the Year at the event.
Bruketa & Zinic win European managers of the year award.
The award was given by a panel of distinguished managers, economists and scientists for concrete results achieved by mangers in practice and for corporate results accomplished on the home and regional markets. The award is granted to managers and companies that have made signifianct contributions toward driving their country and the region forward in development.
Of the more than 2000 nominations and suggestions made by chambers, associations and individuals, the panel summed up the results and granted a total of 30 awards in several categories. The awards went to companies, managers, entrepreneurs and esteemed individuals from political and public life.
Among these were Ante Vlahović from Adris group (a Bruketa & Zinic client) and Gordana Kovačević, CEO of Ericsson, Nikola Tesla.
Congratulations!
Filed under: Advertising Management, Pan-European | Leave a Comment
Tags: Awards
Congratulations to the newest E3 Agency members, who sweeped the Best of Europe awards in Budapest, Hungary, taking home four Golds!
Freshmen E3 agencies, Bernstein, Van Heertum Design (in collaboration with Schindler Parent), and Bruketa & Zinic (who joined the Network just last year) took home all of the Gold awards presented in Budapest.
The work they presented displayed a winning combination of social media, interactive, design and traditional advertising approaches. And, it could be the first time in the history of E3 Network that an agency won GOLD for its very first two entries ever into the award presentations. That very special distinction goes to Croatian team at Bruketa & Zinic, a truly talented group!
Bruketa&Žinić won two gold awards at the E3 Network Annual Meeting for their work on campaigns for Karlovačka pivovara (Karlo) and Raiffeisen Bank (the Singer).
A peer-reviewed ranking
The E3 Network Awards involve a democratic presentation and voting system in which agencies present their nominated cases to the entire congregation of the Annual Meeting. Prior to presentation, each agency submits its best work of the previous year to the Awards nomination committee for review. Only those cases that meet the jury’s level of expectation are nominated for awards.
Each agency has 8 minutes to present their nominated campaigns and make a case to their fellow E3 network members about why they think their work is deserving of a Gold or Silver. Every meeting attendee votes to award each case a Bronze, Silver or Gold award.
In order to receive a Gold award, three out of five people must award it Gold. That is much more difficult than it sounds. Each year, there are typically only between 2-4 Gold awards from 25-35 cases presented.
In order to receive Silver, three out of five must award it Silver or higher. Winning a Silver shows oustanding work.
And a Bronze awards goes to any nominated cases that do not reach the Gold or Silver levels.
Congratulations to all the E3 Network agencies and their presentations of truly inspiring work.
(To see the full list of E3 Award Winners, click here).
Filed under: Creative, international marketing, meetings | Leave a Comment
Tags: Advertising agency Awards, AGM Budapest, E3 BOE Awards, Marketing communications awards
E3 European Agency Network (the global, international network as it continues growing) welcomed two new member agencies at our Annual General Meeting in Budapest, Hungary. One is based in San Diego with a European office in Sofia Antipolis, France, and the other agency is located in Lisbon, Portugal.
Meet our newest international agency members:
- Audacity. (San Diego, USA and Sofia Antipolis, France) Audacity is the only branding + marketing communications agency that builds high-performance life science brands with heath care providers, key opinion leaders, labs, pharma and patients, by creating brands and brand experiences that tangibly impact markets’ behaviour in their favour, through their proprietary C.O.D.E. approach. Here’s what they have to say on their web site:
We excel in unconventional brand launches and refreshes (product and corporate) and merger/acquisition brand management. Our solutions include brand research, brand positioning and architecture, naming, design, corporate identity, branded experience, brand management, and brand tracking, for both digital and traditional media.
- Media Consulting. (Lisbon, Portugal). Offering public relations and media consulting, as well as advertising services, online marketing, web site design, audiovisual and event management. The agency is widely known throughout Portugal as one of the best (if not THE best) agency for PR and media relations. Established in1996, Media Consulting works in the field of communications consultancy, specializing in the creation and development of communication strategies tailored to the reality of each company, brand or organization.
We are very excited to be part of the global network that E3 brings to our clients and our business,” said Paula Gustavo, General Manager of Media Consulting.
Filed under: international marketing | 1 Comment
Tags: agency members
Congratulations to the following agencies and their work for being nominated for the E3 European Agency Network’s “Best of Europe” Awards. Presentations, voting and awards will take place this Saturday, 21 May 2011 in Budapest, Hungary. We look forward to an exciting meeting and fun evening. Good luck to all the agencies!
Ansel & Möllers- Hansa: Shower to go
Base One – PayPal: Five second films
Base One – Saab: Global PR Site
BBC- Ogone: Online Fraude (FDMA)
Bernstein- Bayer: AGI Love Luna
Bernstein- Reno: I‘ll keep these on
Brand Matters- Katrin: Clean toilets
Bruketa & Žinić OM- Karlovačka pivovara: Karlo
Bruketa&Žinić OM- Raiffeisen Bank: A Singer
C&COM – ABL: The Art of Watchmaking
Igriega – CRUZ VERDE – Bloom: Double efficacy 2010
Netural- Steyr Profi: Steyr Profi Special
Preferendum – CEVA Animal Health: Go everywhere with your dog
Recommended Finland – UPM Papers: THE BOOK OF SENSES
Recommended Sweden – Nordea: Ice cream (CSI activity)
Sander Werbung- SPAX: POS Campaign
Schindler Parent- Thüga Energie: In closeness is the strength.
Schindler Parent- FairPreisPraxis: BIG SMILE. SMALL PRICES.
SPS Marketing- MAGNA International: Commercial Vehicle Engineering
Tangram- Syngenta: Maag Pflanzendoktor App
Tangram- Jyske Bank Private Banking: Awareness Campaign 2011
Van Heertum / Schindler P.- Iggesund Paperboard: Black Box Project
Van Heertum Design- Lucas Bols: Bols Foam
Filed under: Creative, marketing awards | Leave a Comment
Tags: Agency Creative Awards, Best of Europe Awards
The E3 European Agency Network has started accepting entries for the annual Annual Best of Europe (BOE) Advertising and Marketing Awards. E3 presents annual awards to member agencies to recognize outstanding work that represents the agency’s best of the year in advertising and marketing communications.
Bronze, Silver and Gold awards will be presented at the next Annual General Meeting in Budapest, Hungary, on 21 May 2011. Each E3 network agency may submit from one to three of their best advertising and marketing campaign(s) of 2010-2011 to be considered for the award. The deadline to submit cases is 8 May 2011. All entries must be submitted using the official entry template
Read more about the Best of Europe Awards at the E3 Network web site.
Filed under: Creative, marketing awards, meetings | Leave a Comment
Tags: advertising awards, Best of Europe Awards, e3 network
Hubspot, an inbound marketing software company based in Boston, presented a good webinar yesterday called “The Science of Timing” about when to post blogs, tweet, send emails and update Facebook fan pages. It was presented by Dan Zarrella, who calls himself “The Social Media and Viral Marketing Scientist.”
Zarrella presented research with real numbers showing the best times of the day to post your updates based on your audience and your goals, whether that is to create a following (and get comments) or to get links back to your site or blog (which helps with SEO).
Key takeaways
The webinar highlighted several interesting takeaways including:
1. Tweeting late in the day and on weekends yields the most retweets. Zarrella attributed this to what he called “Contra-competitive” timing, meaning there is less competition for attention at those times.
2. Blogging on weekends yields the most comments, but publishing early in the morning on weekdays (before 6 a.m.) yeilds the most links (that’s when the “blogaratti” are looking for blog content). His graphs showed that linking was highest on Mondays and Thursdays.
3. Blogs with posted published more than once a day have more links and more traffic. (But the sweet spot was around 22 posts a day, not an easy feat!).
Check out the webinar and slides published online at the Hubspot site.
You can read more in this Hubspot blog post that answers some of the top questions from the webinar.
Filed under: Digital, Email Marketing, Internet-Digital, social media | Leave a Comment
Social Media Conference: Meshed#3
E3 European Agency Network member Netural is hosting an international social media conference called “Meshed#3″ June 22 in Linz, Austria, which will be attended by about 400 people.
VISUAL TALKING
Communication in Social Media is increasingly dominated by live photos, info-graphics (like this one from Linked In’s blog, and video snippets. This is a trend that will shape the future of Public Relations and Marketing. Come and learn more about how you can be prepared for this future.
Meshed#3 Social Media Conference
Location: Linz/Austria
- 21 June 2011 // Event warm-up and come together evening, meet and greet with next day’s speakers (exp. @ AEC) open for all meshed#3 participants
- 22 June 2011 // meshed#3 Social Media Conference at voestalpine Stahlwelt Museum in Linz. (View Map). 6 international speakers + 2 discussion panels (German and English, simultaneous translation). Afterwards: meshed#3 gettogether. All conference attendees.
Special Workshop
(Additional day) for E3 Members Only:
- 23 June 2011 // E3 Social Media Workshop & Round Table. 20 – 40 participants (English) E3 members only
For registration information, visit the Netural contact page.
Filed under: Digital, social media | Leave a Comment
Tags: Conferences
LinkedIn announced today that they have reached 100 million users! It’s taken the company 8 years to reach this milestone. Reportedly, they are now growing at roughly one member per second.
It’s interesting to note that the biggest growth is outside of the USA. In particular, Brazil is LinkedIn’s fastest-growing country. For cross-cultural marketing needs, having a single place to connect and share information with other professionals is invaluable. So much better that international relationships can be fostered.
The LinkedIn team has released some interesting facts about their growth and membership on their blog.
- Their fastest-growing country is Brazil, with 428% growth rate
- 56% percent of LinkedIn users are outside of the United States
- 9% percent of users work in finance
- Another 9% are in the high-tech industry
Are you on LinkedIn?
Filed under: international marketing, Internet-Digital, Networking | Leave a Comment
Tags: LinkedIN
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