brand bible | X-Cultural Marketing | E3 Agency Network

Posts Tagged ‘brand bible’

What’s the wrong way to build a brand guide?

02Jun12

When it comes to building a strong brand, one of the staple elements for many agencies is to develop a “Brand bible” for clients. Ideally, these books tell people in the organization how to create a unified brand tone of voice. From the CEO giving a talk to shareholders to a marketing exec creating an […]

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Tags: brand bible

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Posts Tagged ‘brand bible’

What’s the wrong way to build a brand guide?

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Most recent posts

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