The Grass is Always Greener – with Sustainable Brands
High-five to Dustin Pons at Aloft Group (an E3 Network member agency) for sending us a heads-up about the recent four-day Sustainable Brands 2010 Conference he attended in Monterey, CA last week. The conference was a cutting-edge look at how brand and marketing professionals can come to grips with the changing economic, environmental and social context surrounding their brands today.
The sustainability curve is evident: More and more businesses are putting professionals in charge of sustainability initiatives and creating Corporate Social Responsibility platforms within their businesses.
“The conference showed me that many great global brands are looking for assistance in integrating their CSR and sustainability initiatives into their overarching brand communication platforms. They need to share, via effective communication, the innovative business practices they are engaged in so that others can benefit and find ways to join the cause, “ Pons wrote.
“If you are responsible for sustainability endeavors at your company, I would highly recommend participating next year – cheers!”
Filed under: B2B, Branding, Leadership, Marketing policy | 1 Comment
Tags: eco design, green advertising, green companies, green marketing, Sustainable branding, sustainable brands conference