Poll: Biggest Challenges for B2B Marketers

03May10

Marketing Sherpa shared the results of their survey about the biggest challenges facing B2B Marketers. Not surprisingly, generating high-quality leads came out on top.

Interestingly, the long decision making cycles for buyer consideration of B2B markets ranked well below the ability to generate leads. For agencies working with clients in the B2B market, we wonder if these results would be the same? Take our poll to help us find out.

New Chart: Today’s Most Significant Challenges for B2B Marketers to Overcome

MarketingSherpa Chart of the Week

Marketing Sherpa Chart of the Week: Challenges facing B2B Marketers

Marketing Profs article here.

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