The Single Biggest Challenge Facing Digital Agencies

13Nov09

A recent “on the street”  interview from iMedia Connection brings up a couple of interesting points that may resonate with international marketing agencies trying to keep up with the changes in the marketing industry.  Agencies are seeing a shift not only in the kind of work being done, but also  fundamental changes in the way agencies are structured as well. Some of our own E3 agencies have restructured and launched new services as a result of these changes.

The question asked by Adam Broitman in the iMedia Summit, was “What is the biggest challenge facing digital agencies?” Many of you may relate to some of the answers, in particular the concern about being able to staff enough to keep up with latest trends.  How are you dealing with it? Are you adding staff to accommodate social media and digital trends, or expecting current staff to keep up with the latest knowledge and/or work longer hours? It is an interesting point.

You may also relate to the need for agencies to “lead the charge” with brand or organizational changes. Has your agency been charged with helping clients reorganize their offering or brands to make social media or digital plans integral to the organization from the ground up. The trend for more agencies to become strategy consultants for digital needs and marketing could change the way agencies structure themselves, and their service fees. Could the  knowledge become more important than the billable hours?

What do you think? Watch the video and let us know what you think.

Watch as iMedia's marketer on the street investigates the biggest challenges threatening digital agencies today.
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