Treat your email with respect
Just because everyone can do it, doesn’t mean that just anyone should. Sending out poorly written emails at any stage in the customer relationship reflects poorly on your company. Richard Bush, Managing Director of E3 Network agency, Base One Group, recently made this point in a blog post for B2B Marketing Online Blog.
Companies seem to forget that emails to their customers are part of their marketing arsenal and should be professionally written. Even in this age of instant communication and 140-character Twitter updates, typos, incorrect grammar and incomprehensible copy are just bad marketing.
For me it highlights the lack of respect and attention many marketers give to email. The degradation of the quality of English used in personal emails (as well as in blogs admittedly) is well documented, but we just can’t allow for the standard of professional marketing communication to fall this low.
Even in the international marketplace, not respecting your target audience’s language and intelligence is a huge mistake.
And as Richard says, “Please don’t think that because it’s just email anyone can write it – pay a professional!”
See the example from Yahoo that inspired Richard’s article, here.
Filed under: Creative, Marketing policy | 1 Comment
Tags: copy writing, email, international marketing