Battle of the marketing sexes

02Apr09

It’s common gender stereotyping to say that women are better at communications and men are better at problem solving (math), but does that really hold up in the world of marketing?

New evidence is suggesting that there is some scientific evidence to base these assumptions on. And it may explain why more women seem to pursue careers in marketing and communications than in science. But does that mean women are better at marketing than men are?

If you look at the gender make-up of many advertising and marketing agencies…even internationally…it’s common to find more men than women at the top. So why is that?

Does having an edge when it comes to intuition translate into business success?

This article from imedia connection focuses on some of these “myths”. Take a look as the science that may fuel the gender war, and tell us what you think.

View article >>

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