Social Media Guide for B2B

27Mar09

We’ve all heard a lot about how social media is the way forward in B2C marketing, but what about B2B? Can B2B marketers capitalize on the ready audiences and real-time marketing opportunities that social media offers in the consumer world?

You bet. A number of B2B marketers are using social media tactics, from Facebook to LinkedIn to Twitter, to engage their audiences in one-on-one discussions and keep their brands relevant with stakeholders.

If you need practical advice about how to succeed with social media marketing, you’ll find plenty of good resources online. We’ve listed a few here to help you get started.

One resource you don’t want to miss is Michael Stelzner’s report  at the White Paper Source called Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. Download it.

smm-cover

Also, check out this great list of online resources posted by the B2B Online Marketing Pros Group. It covers Twitter How-tos, social media shorthand, a social media checklist and other great tips.

B2B Online Marketing Group also recommends two books that might help you understand how to use social media for business.

  • Groundswell. Authored by Forrester’s Charlene Li and Josh Bernoff, this essential book lays the foundation for creating a  social media strategy.
  • The Zen of Social Media Marketing. If want to learn the natural way how to use social media to generate buzz, increase your online presence and drive traffic to your web site, this is the book for you.

We think the opportunities provided by social media will not only change the face of B2B marketing, but also will help B2B brands become as readily accessible as their B2C counterparts.

Your turn

What are your experiences with social media? Do you think it offers opportunities in your market?

Do you have any good resources to share?

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