How localized content can build a global audience – iMediaConnection.com

09Dec08
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. That’s why your content strategy needs to factor in context as well.
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2 Responses to “How localized content can build a global audience – iMediaConnection.com”

  1. For international audiences, branding at a local level means not only correctly understanding language usage, but also understanding how the brand translates on a physical and personal level.

    “Brand content that speaks to your target like a local is just the first step toward relevance. Working in markets all over the world, we’ve learned that an effective digital content strategy is a context strategy that factors in not only language and cultural references, but also bandwidth, technology, media consumption patterns and even climate.”

    What do you think?

  2. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% positive.
    Any recommendations or advice would be greatly appreciated.
    Cheers


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