Cross-cultural marketing

21Oct08

Welcome to our Blog. We’re working on creating interesting and thoughtful views of cross-cultural marketing, international branding and other topics that warm our multi-lingual hearts. We may avoid the obvious (like cliches and idioms that don’t translate well) and focus on more in-depth ideas. The whys and whens of localizing a campaign, the how-tos of using social media in a global world, the tried-and-true methods by which every culture stakes their claim, and when branding needs more than a famous name. We’re open to discussing it all. Come and join us as we do.


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