How heavy is your work?

16Aug11

E3 European Agency Network members Bruketa&Žinić in Croatia created a unique annual report for their client to offer at the annual shareholders meeting. While presenting the numbers and company progress for the year is the main point of an annual report, this one did something else as well.

Bruketa-zini Adris Annual Report - Results

Bruketa & Zinic prepared a heavy-weight annual report for their client, the investment company Adris.

The project was called “Results”, and what’s unusual about is its weight. The best way understand, is to watch this short video about the project,

Results from Bruketa&Zinic on Vimeo.

About the project

Investment company Adris group is a socially responsible company. Its significance and weight are much greater than what is expressed in dull, dry financial statements.

That’s why this year’s Adris group annual report, named simply Results, poses a question: What is the real weight of Adris group? And then, despite being regular in size, it answers it by being very, very heavy. The unexpected weight of the book invites the reader to consider the true weight of Adris group.

The agency also make a glow-in-the-dark version. You can watch it on Vimeo here.

What do you think about this approach?

Credits:

Bruketa&Žinić OM (agency): Davor Bruketa, Nikola Žinić (Creative Directors), Ivan Čadež (Senior Copywriter, video editing), Nebojša Cvetković (Art Director, Illustrator, Designer), Ivanka Mabić (Account Director), Martina Ivkić (Account Executive), Vesna Đurašin (Production Manager), Radovan Radičević (DTP) Cerovski Print Boutique (printing company), Brlog (online production). Adris Group / Predrag D. Grubić (editor), Kristina Miljavac (executive editor), Hrvoje Patajac (text)